The Bureau of
Standard Propaganda
Complicated Products, Difficult Buyers.
Deep Tech Go-to-Market
Pre-Seed through Series B
Your product works.
Your pipeline does not.
Swipe a credit card · Self-serve signup · Free trial, viral loops · VP of Growth · Iterate on the funnel · Move fast, break things
Purchasing committee · Procurement officer · Security & compliance · IT blocks unsanctioned tools · CFO asks the budget line · VP wants three references
You are drowning in advice that was never written for you.
The VCs telling you to run PLG built their portfolios on companies selling products any individual could buy with a credit card.
You are selling a fundamental shift in how your client does R&D — and no engineer is making that change alone.
We work on a narrow problem, for a specific kind of founder, at a specific stage.
Pre-seed to Series B. Technical product. An enterprise buyer with a purchasing committee, a procurement officer, and a security review.
Prosumer PLG. Developer swipe-and-go adoption. Post-Series B funnel optimization. Different stage, different work — there is someone well-suited to that, and it is not us.
This is what Standard Propaganda does. Not a new playbook. The old one, read carefully, applied precisely, translated to your category and your buyer.
That is the whole job.
Everything else is decoration.
Your prospects keep choosing the incumbents — not because they're better, but because saying yes to you feels riskier.
I spent fifteen years engineering that perception. I know every seam in it.
Track Record
15 yrs
Synopsys | Cadence | Altium
I built the fortress
Spent fifteen years making it impossible for startups to displace these companies' products. Built the positioning, the objection playbooks, the procurement barriers that kept new vendors out. Now I dismantle them for the startups trying to get in.
212
Enterprise screening calls
Then I switched sides
First marketing hire at a deep tech startup. Built the enterprise pipeline from zero — 212 qualified calls with VP Engineering and Director-level buyers. 25K subscriber list. 104K site visitors. 50x signup growth in 14 months.
$25M
Series B
Raised on pipeline
Fortune 500 aerospace, defense, and automotive logos in the pipeline. Third-party press from VentureBeat, Slashdot, Tom's Hardware. The pipeline secured the raise. The raise was the goal.
