The Bureau of
Standard Propaganda
Complicated Products, Difficult Buyers.
Deep Tech Go-to-Market
Pre-Seed through Series B
Buying committees don't get paid for being right.They get punished for being wrong.
Your prospects keep choosing the incumbents — not because they're better, but because saying yes to you feels riskier.
Saying yes to you is a career risk. Saying yes to them is not. That decision gets made before anyone opens your datasheet.
I spent fifteen years engineering that perception — the positioning, the objection playbooks, the procurement barriers that kept new vendors out of enterprise accounts. I know every seam in it, because I built it.
Now we open them for the companies trying to get in.
Your product works.
Product alone doesn't build pipeline.
Pipeline comes from other people repeating you — in rooms you are not in, using words you did not write. Those conversations must feel organic, even though they're engineered.
Swipe a credit card · Self-serve signup · Free trial, viral loops · VP of Growth · Iterate on the funnel · Move fast, break things
Purchasing committee · Procurement officer · Security & compliance · IT blocks unsanctioned tools · CFO asks the budget line · VP wants three references
You are drowning in advice
that was never written for you.
The VCs telling you to run PLG built their portfolios on products a single engineer could buy with a credit card. You are selling a change to how a company does R&D. No engineer makes that call alone.
An enterprise cycle runs six months at best. Twelve is normal. Eighteen is not rare. Count backwards from your runway and you will find you have fewer attempts left than you thought.
First Principles
The foundations were solved
a hundred years ago.
Twelve precepts for deep tech founders selling to enterprise. The market. The position. The practice. Settled a century ago — ignored by almost everyone building today.
Services
There is a buyer who would say yes today.
You have not met them yet.
Standard Propaganda is a fractional marketing department that makes your product easier to understand, trust, approve, and buy.
Doing it yourself costs you the product — the one job nobody can do for you. Hiring a full-time VP costs you the runway, and still buys direction without hands. It is the safe-looking decision, not the safe one. Direction and hands together, fractional. You buy the work, not the payroll.
I.
Language
The words your champion uses to defend the choice when you are not in the room.
II.
Evidence
The demonstration that either happened or it didn't — benchmarks, design partners, results published where they count.
III.
Witness
The trade press, the analysts and the operators your buyer already trusts, saying it where they already look.
That is the whole job.
Everything else is decoration.
This is what Standard Propaganda does: the old playbook, read carefully, applied precisely, translated to your category and your buyer.
Service Record
15 yrs
Synopsys | Cadence | Altium
I built the fortress
Product Marketing Director at Synopsys and Cadence. Associate Director at Altium. EDA Cloud. OrCAD, Allegro, Sigrity, Clarity. Altium Designer and Vault. I wrote the positioning and built the procurement requirements these accounts used to screen new vendors out — the same barriers your deals are hitting now.
$25M
Quilter AI, Series B
Then I defected
First marketing hire at Quilter AI. Built the enterprise pipeline from zero — 212 qualified calls with VP Engineering and Director-level buyers, Fortune 500 aerospace, defense and automotive in the pipeline, coverage in the trade titles those buyers actually read. Then a Tier 1 automotive supplier signed. That deal drove the Series B.
6
Deep tech Startups
Now I get you in
Independent since February 2026. The same three moves, pointed the other way — the language, the evidence and the witnesses that get a challenger past a committee built to keep it out. That was the goal at Quilter. It is the goal here.
We work on a narrow problem, for a specific kind of founder, at a specific stage.
Pre-seed to Series B. Technical product. An enterprise buyer with a purchasing committee, a procurement officer, and a security review.
Prosumer PLG. Developer swipe-and-go adoption. Post-Series B funnel optimization. Different stage, different work. There is someone well-suited to that, and it is not us.
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